Alexa Grasso, Ernesto Cázares and Fernandinho are among our top 26-50.Source: Instagram accounts
At Global South World, we have created a list of the 75 most influential sports personalities on Instagram in Latin America.
With the help of Hypeauditor, an AI-powered influencer marketing platform, we have built a ranking based on the Audience Quality Score (AQS). This score, which ranges from 1 to 100, is calculated by measuring four factors: engagement rate, audience quality, follower and following growth, and engagement authenticity. For more details about our methodology, check the bottom of the article.
This is the second article in a three-part series. If you haven’t read our first piece, click here.
Here are our top 26-50.
50. Ignacio Scocco (Argentina)
Ignacio Scocco, better known as Nacho, is a former professional football player who ended his career as a forward for the Argentine sports club Newell's Old Boys. Scocco played for teams in Mexico, the United Arab Emirates, Brazil, England, and Greece.
Currently, he lives in his hometown Hughes, where he serves as the president of Hughes Football Club.
Teófilo Gutiérrez is a footballer currently playing as an attacking midfielder for Real Cartagena in the second division of Colombian professional football. He joined the team as a free agent after his contract with Deportivo Cali in the Colombian first division ended.
Gutiérrez has also represented Colombia's national team, participating in the 2014 World Cup in Brazil, two Copa América tournaments, and three World Cup qualifications. He served as the captain of the national team at the 2016 Summer Olympics in Brazil.
He stands among the most decorated Colombian players in history.
Evelyn Guijarro is a professional javelin thrower who rose to fame when she reached the final of "Exatlón México", a TV reality series that follows a group of athletes facing physical and mental challenges.
Swimming, gymnastics and athletics are some of the disciplines Guijarro practises.
Lucas Alario is a professional footballer who plays as a striker for the Brazilian club Internacional.
Previously, Alario was part of the Argentine teams Colón and River Plate. He also played in the Bundesliga for Bayer Leverkusen and Eintracht Frankfurt.
Manuel Lanzini is a professional footballer who plays as an attacking midfielder for the Argentine team River Plate.
He has previously played for River Plate, Al Jazira in the United Arab Emirates, Fluminense in Brazil, and West Ham in England, where he won the UEFA Europa Conference League in 2023.
Marcelo Vieira da Silva Júnior, most commonly known as Marcelo, is revered as one of Brazil's most accomplished footballers. Renowned for his exceptional skills as a left-back, Marcelo currently plays for the Brazilian team Fluminense.
He spent the majority of his career with the Spanish club Real Madrid and holds the distinction of being the club's most decorated player, having won 25 trophies.
In a historic moment in 2021, Marcelo was named the captain of Real Madrid, becoming the first foreign captain since 1904.
In 2023, he played a key role in securing the coveted Copa Libertadores title with Fluminense.
Eduardo Sanches Guedes is a multifaceted Brazilian personality known for his roles as a chef, television presenter, and race car driver. He currently competes in the Porsche GT3 Challenge, a prestigious racing competition.
In November 2023, he clinched first place in the Rookie category during Stage 8 of the Porsche Cup Brazil.
Ernesto Cázares is a renowned parkour athlete and climber who has built a career in freerunning.
His skills have earned him a prominent place in the parkour community, particularly as a member of the Sky Brothers MX, a group of YouTube athletes known for their dangerous and often unauthorised climbs of big structures.
He was also the winner of the first edition of the TV reality series "Exatlón México".
Pangal Andrade is renowned for his passion for extreme sports, especially rafting and kayaking. He gained recognition for winning the reality show "Año 0" and for his participation in the adventure program "La Odisea".
The Chilean extreme sports enthusiast has represented his country in international competitions, including the World Rafting and Kayaking Championships.
Ana Lago is a Mexican gymnast who made history by becoming the first Mexican woman to win a gold medal in artistic gymnastics at the 2011 Pan American Games.
The athlete also competed in the reality show "Exatlón México", where she achieved third place.
Fernando Luiz Roza, known as Fernandinho, is widely regarded as one of the best defensive midfielders of his generation. Currently, he plays for the Brazilian club Athletico Paranaense, where he began his career.
Fernandinho's journey includes eight years with the Ukrainian football club Shakhtar Donetsk and a remarkable nine-year stint with Premier League giants Manchester City.
Bruno Carneiro Nunes, commonly known as Fred, is a versatile Brazilian personality recognised as a YouTuber, TV presenter, journalist, influencer, and former professional futsal player. He gained popularity through his role as a presenter on the football and sports-focused "Desimpedidos" YouTube channel, as well as his participation in the reality show "Big Brother Brasil 23".
In addition to his media ventures, Fred has earned a place in the futsal world. He participated in the pre-season of the Brazilian futsal club Magnus Futsal and starred in the YouTube series "Vai Pra Cima, Fred!", which chronicles his journey to becoming a professional futsal player.
Fred was named one of the 30 most promising young people by Forbes Brasil in 2019.
Alexa Grasso is a distinguished Mexican mixed martial artist known for her prowess in the women's Flyweight division of the Ultimate Fighting Championship (UFC).
Currently holding the esteemed title of UFC Women's Flyweight Champion, Grasso has solidified her position as one of the top athletes in the sport.
Gabriele Gagliassi is a talented volleyball player from Brazil, where she primarily plays as an outside hitter.
In addition to her achievements on the volleyball court, Gagliassi has also established herself as a digital creator. On her social media platforms, she shares content related to her athletic adventures and games.
Gabriel Medina is a celebrated Brazilian professional surfer, renowned for his outstanding international achievements, which include winning the WSL World Championships in 2014, 2018, and 2021.
The athlete began surfing at the age of eight and made waves in the surfing world at just 17 when he became the youngest Brazilian surfer to qualify for the WSL Championship Tour (CT).
Felipe Franco is one of Brazil's most accomplished bodybuilders, recognised for his IFBB Pro status.
He has participated in international competitions, such as the 2018 Los Angeles Grand Prix, where he secured first place in the IFBB Men's Physique category.
Denílson de Oliveira Araújo, commonly known as Denílson or Denílson Show, is a Brazilian football commentator and former professional player celebrated for his exceptional dribbling skills.
He had a remarkable 17-year career primarily as a forward. In 1998, he was the world's most expensive player.
Denílson represented his country in six international tournaments. The highlight of his career was winning the 2002 World Cup with Brazil.
After his retirement, he transitioned to a successful career as a football pundit, where he continues to share his knowledge and passion for the sport.
Sebastián Mejía, also known as Tatán Mejía, is a freestyle motocross rider.
The Colombian athlete has achieved significant accomplishments, including the title of South American champion in Ecuador and the position of Latin American runner-up in Chile.
Nicolás de la Cruz is a Uruguayan footballer who currently serves as a midfielder for Flamengo in Brazil.
After honing his skills and beginning his professional career with Liverpool, de la Cruz joined the Argentine team River Plate. During his tenure with River, he secured a total of 10 titles, including the Copa Libertadores. His transfer to Flamengo was finalised in January 2024.
Whindersson Nunes, also known as Lil Whind, is a multitalented Brazilian personality recognised for his work as a YouTuber, comedian, actor, musician, and boxer. He is famous for his comedic sketches and music parodies, as well as his leading roles in films and television series such as "Os Parças".
Nunes ventured into the world of boxing and made his amateur debut in September 2019. Despite his relatively short tenure in the sports scene, he has showcased his versatility as a performer both inside and outside the ring.
Sergio "Chiquito" Romero is a professional footballer renowned for his skills as a goalkeeper. He currently plays for the Argentine team Boca Juniors.
His journey began with Racing Club and continued with European teams such as AZ Alkmaar, Sampdoria, and a season-long loan with Monaco. Romero's career took a significant turn when he signed for Manchester United in 2015, where he played a crucial role in the club's UEFA Europa League victory in the 2016-17 season.
Romero has also represented Argentina on several occasions, including two World Cups and three Copa América tournaments.
Juan Fernando Quintero is a Colombian professional footballer known for his skills as an attacking midfielder. He currently plays for Racing Club in Argentina and represents Colombia's national team.
His previous experience includes stints at European and Latin American clubs.
Discover the first part of the list (numbers 1-25) on July 2.
This list was created with the help of Hypeauditor and is based on the Audience Quality Score (AQS). In case of a tie between two or more personalities, we used the engagement rate to establish the order. The keywords used in our search were 'athletes' and 'sports' in all Latin American countries. We focused on personalities with more than one million followers.