Zeinab Harake, Richard Gutierrez and Loisa Andalio are among our top 1 – 20.Source: Instagram accounts
Social media has created a space where celebrities can connect with their fans more personally.
As platforms like Instagram grow in popularity, actors are sharing more of their lives beyond the screen, allowing fans to engage with them directly. This final part of our article highlights how Filipino actors have risen in the ranks as some of the most popular faces on social media.
At Global South World, we’ve compiled a list of the 60 most influential actors on Instagram in the Philippines. With the help of Hypeauditor, an AI-powered influencer marketing platform, we have built a ranking based on the Audience Quality Score (AQS). This score, which ranges from 1 to 100, is calculated by measuring four factors: engagement rate, audience quality, follower and following growth, and engagement authenticity. For more details about our methodology, check the bottom of the article.
This is the third article in a three-part series. Click here to read the first part, and click here to read the second one.
Here are our top 1-20.
20. Toni Fowler
Toni is a Filipino actress known for her roles in movies and TV series including “Batang Quiapo” and “A1 Ko Sa'yo.”
She is also popular for her “Mommy Toni Fowler” YouTube channel with over eight million subscribers, where she vlogs about parenting and family content.
She also models and is an influencer on social media. Her content has earned her over five million followers on Instagram.
Loisa is an actress, dancer, and singer. Her screen career began in 2014 after she joined the 5th season of the popular Filipino show “Pinoy Big Brother.” Before that, she was a member of the sing-and-dance girl group “3G.”
Her top movies and TV series include “James & Pat & Dave,” “Hospicio,” and “Love in 40 Days.”
Jelai Andres combines acting, content creation, and influencing.
Her career kickstarted after appearing on the Philippine comedy game show “Celebrity Bluff” as a contestant in 2017. She is known for her roles in “My Fantastic Pag-ibig,” “Owe My Love,” and “Daig Kayo ng Lola Ko.”
Her social media platforms usually feature entertaining videos and lifestyle content.
The daughter of Miss Universe 1969 title holder Gloria Diaz is a Filipino actress, television host, and model. Isabelle is also an influencer for motherhood, business, and mental health.
Her work on mental health began after a 2019 video in which she opened up about her battle with anxiety and postpartum depression went viral.
Isabelle also authored “Yaya Luning,” a children’s book based on her long-time nanny.
As an actress, she is known for her roles in movies and TV series such as “It Takes a Man and a Woman,” “Lihis,” and “Wagas.”
Jillian’s acting career began at the age of five when she featured in the TV series “Trudis Liit” and has continued to win the love of her audiences.
The 19-year-old has appeared in many television shows under the GMA Network. She also sings and blogs. Jillian won the Daytime TV Drama Actress of the Year award in May at the Box Office Entertainment Awards for her portrayal of Dra. Analyn Santos in the TV series “Abot Kamay na Pangarap.” She is also known for her roles in “Aswang” and “Si Agimat at si Enteng Kabisote.”
Jake Ejercito entered the celebrity life quite early, having been born into a wealthy family. His father is former actor and the 13th President of the Philippines, Joseph Estrada. He is also a half-brother to senators Jinggoy Estrada and JV Ejercito.
Jake is popular for his acting and modelling, with over a million followers on Instagram. He loves to travel and explore, sharing this content on his page.
His top movies and TV series include “Coming Home,” “A Family Affair,” and “The Broken Marriage Vow.”
Julia Montes excels in romantic movies but also models. Born in the Philippines to a Filipino mother and a German father, she is popular for her acting prowess. Some of her most popular works are “Five Breakups and a Romance,” “Halik sa Hangin,” and “Mara Clara.”
You will usually find Julia sharing content about her career and family on her Instagram page.
Jericho Rosales is a popular Filipino actor who has played multiple roles in movies and soap operas. He is also a film producer, singer, and songwriter.
Jericho is also known in Peru and Latin America for his role as Gabriel Nakpil in “Bridges of Love,” the first Philippine telenovela to air in the region. He is also widely known by audiences in other continents, including Africa. His top movies include “Pacquiao: “The Movie”, “The Promise”, “Breakaway,” and “#WalangForever.”
Kim Chiu demonstrates versatility in her acting, taking on roles in different genres. Her most popular TV series and movies include “Ina, Kapatid, Anak,” “The Ghost Bride,” and “Why Your Crush Doesn't Have a Crush on You?”.
On the social media pages of the Filipino actress and singer, you will find modelling photos, everyday life content, and ambassadorial information.
Andi Eigenmann is a former actress and model who has built a huge following on social media and has massive influence there. Her top movies and TV series include “Angela Markado,” “The Maid in London,” and “Dyesebel.”
On her social media platforms, she shares content focused on her favorite sport, surfing, as well as her family and other topics.
Alexa secured her first lead role in the youth-oriented comedy TV sitcom “Luv U.” Today, she is known for her roles in “The Killer Bride,” “Four Sisters Before the Wedding,” and “Nasaan ka, Elisa?”.
In addition to acting, Alexa is a singer, TV personality, and dancer. She also models and actively vlogs, with millions of followers on various social media platforms.
You would usually find Miles on the cover of magazines and featured in major television commercials in the Philippines.
Beyond this, she is a television host and a writer and is considered one of the most promising artists of her generation. Her top movies include “Family of Two (A Mother and Son Story),” “Write About Love,” and “A Very Special Love.”
After a battle against cancer, she is playing a leading role in the TV5 series “Padyak Princess.”
Slater Young hasn’t always been an actor. After graduating with a degree in civil engineering and working in that field for some time, he won the TV reality game “Pinoy Big Brother: Unlimited” and entered the acting industry in 2012.
Today, he is known for his roles in “Juan Dela Cruz,” “Ina, Kapatid, Anak,” and “#Y.”
Slater is also a competitive tennis player and shooter, an entrepreneur, and is popular for his content creation, which he does with his wife Kriz Uy.
Ferdinand Hipolito Navarro is known for his diversity in the entertainment front in the Philippines. He is popularly known for his iconic comedic roles and is a regular host on ABS-CBN’s afternoon variety show “It’s Showtime.”
His top movies include “Agent X44,” “Spirit Warriors,” and “Anghel dela Guardia.”
The Filipino actress was born Catherine Cruz Gonzaga-Morada but adopted Alex Gonzaga as her showbiz name.
She is popular for her writing and is also known for directing. Her movies “Marry Me” and “The Entitled” are some of the top films she has acted in. She’s also popular on social media with over 12 million followers on Instagram.
Richard Gutierrez is an American-born Filipino actor known for hit television series, including “The Iron Heart.”
Richard started his acting career at a young age with his twin brother Raymond, being born to TV stars Eddie Gutiérrez and actress-turned-talent manager Annabelle Rama. His top movies and TV series include “Captain Barbell,” “Patient X,” and “Mulawin.”
Richard is also a black belter in karate and a mixed martial arts practitioner.
Maine Mendoza is a comedienne and television personality, popular for her acting in movies such as “Imagine You & Me,” “My Bebe Love: #KiligPaMore,” and “Isa Pa with Feelings.” She shot to fame in 2015 after a video where she mimicked former Filipino television presenter and actress Kris Aquino went viral. She was then named the "Queen of Dubsmash" in the Philippines.
Juan Carlos Atayde is a multi-awarded actor, famous in the Philippines for his wealth of experience in acting and showbiz. His involvement in the entertainment industry has earned him international awards, including the Best Actor in a Leading Role award at the 3rd Asian Academy Creative Awards 2020. He is best known for his role as Benjo in the web series “Bagman” and his acting in “BuyBust” and “Dugong Buhay.”
Arjo has also ventured into politics, serving as the representative for Quezon City’s 1st district since 2022.
This list’s top spot goes to Zeinab Mohamad Ocampo Harake, a Filipino-Lebanese model, actress, internet content creator, and social media influencer.
After pursuing a modeling career, Zeinab ventured into social media to produce content on various life topics. From travel videos to funny challenges and mature conversations, Zeinab uses social media platforms to interact with her followers.
As an actress, Zeinab made her film debut in 2023 with the Metro Manila Film Festival horror movie “Kampon.”
This list was created with the help of Hypeauditor and is based on the Audience Quality Score (AQS). In case of a tie between two or more personalities, we used the engagement rate to establish the order. The keywords used in our search were 'actress,''actors' and 'cinema' in the Philippines. We focused on personalities with more than one million followers.